Brazilian company with 65 years in the market with multiple verticals in tech. Currently, the biggest company to provide service for brazilian government. At Valid, I lead the design of user experiences for government identification software, overseeing discovery, UX research, and cross-platform journeys for web, app, and totem interfaces. I create wireframes, prototypes, and detailed specifications, present data-informed design solutions to stakeholders, and collaborate closely with engineers, product managers, and visual designers to ensure cohesive, accessible, and scalable interfaces within Agile workflows.
Brazilian fintech that works with easy loans and cheaper fees. At Meutudo, I designed mobile-first onboarding and engagement flows that increased completion rates and reduced user friction. I conducted usability testing, A/B experiments, and data analysis to guide design improvements, built high-fidelity prototypes aligned with iOS and Android standards, and collaborated with cross-functional teams to evolve the product through iterative, user-centered design practices.
2021 - 2022
Fintech of financial services for e-commerce businesses. Contributed to the redesign of web interfaces to enhance usability and visual clarity, developing mockups and prototypes to support feature releases. Working with product managers, developers, and senior designers, I analyzed behavioral data through Hotjar, refined user journeys, and delivered end-to-end design solutions in a fast-paced Agile environment.
2021 - 2022
As a freelance designer at TUPI, I led discovery and UX research initiatives to define product–market fit, conducting interviews, affinity mapping, and journey mapping to uncover user needs. I documented processes, aligned strategy across multidisciplinary collaborators, and managed the entire design cycle independently, demonstrating ownership and adaptability in a startup context.
Education
MBA in User Experience, User Research and Leadership
UNIFAST in partnership with the Toronto School of
Management
2023 - Present